If you're listening to NPR, you're hearing about CRNAs
Starting Oct. 1, listeners of public radio stations across Pennsylvania won’t just be getting caught up on the news, they’ll also be learning more about the work done by the state’s certified registered nurse anesthetists (CRNAs).
As part of our continuing efforts to ensure residents understand the role and value of CRNAs in delivering anesthesia care in today’s health-care system, the Pennsylvania Association of Nurse Anesthetists (PANA) is working with several National Public Radio (NPR) affiliates across the state to help spread the word.
So if you live in the state’s largest metropolitan markets, like Pittsburgh, Harrisburg, Philadelphia or Scranton/Wilkes/Barre, be sure to tune in.
A total of 340 spots will run throughout the month and into early November on WESA 90.5 FM in Pittsburgh, WITF 89.5 FM in Harrisburg, WHYY 90.9 FM in Philadelphia and WVIA 89.9 FM in Scranton/Wilkes-Barre.
This is a great time to be on the air on NPR. More listeners than ever will be tuning in for news about the General Election and updates on the presidential battle.
The buy also times perfectly with PANA’s Fall Symposium, which is being held Oct. 21-23 at the Omni Bedford Springs Resort and Spa. If you haven’t registered already, please visit www.PANA.org and click on “SYMPOSIA/EVENTS” to sign up.
We’ll go over the NPR project, which builds on previously successful information campaigns and advertising projects, in greater detail at the symposium.
The work you do is invaluable. At PANA, we’re doing all we can to ensure you get the recognition you deserve for providing the highest quality of care in Pennsylvania.
So the next time you hear that famous tag line, “You’re listening to NPR,” listen for news about your profession, too. And thanks for tuning in!
Matt McCoy is the Chairman of PANA's Communications Committee.